Strategy

Strategic Orientation

At AFIA, our vision is like the one of Dubai herself: to stay ahead of the game. We like to be innovators. We like to think of newer and clever ways of doing things. By aspiring to continuously improve our operational efficiency, we aspire to be the best at what we do and continue doing it better and better forever. Our business has always only served the insurance market and by not diversifying into other potential sources of income, we maintain our specialist commitment to professionalism. We will always do insurance and we will always do it better. We are our own competition.

In line with this, we like to work with businesses that not only respect the significance of sound risk management but also have a strategic direction in terms of long-term business development.